Brand cases

30 Oct 2026/Australia/Tech

Vertical reel of a Galaxy Z Fold8 being opened in someone's hands under the on-screen line "how life sounds when your screen doesn't break when opening your phone", a jab at iPhone Duo screens failing on unfolding. Caption: "sounds like ✨durability✨".

Video

Instagram, posted by @samsungau (brand account)

Trade pressRead the source: 9to5Google

30 Oct 2026/Malaysia/Tech

Vertical reel: a Galaxy Z Fold8 is folded and unfolded on a desk under the line "Feeling a lil fomo rn"; after six folds its screen suddenly looks broken, and the crack turns out to be just a wallpaper. Caption: "Feeling a little FOMO seeing all this talk about durability… oops, we've just been busy folding and getting on with our day 🤭".

Video

Instagram, posted by @samsungmalaysia (brand account)

Trade pressRead the source: Notebookcheck

29 Oct 2026/Canada/Tech

A three-image Instagram carousel for the Galaxy Z Fold8. Ordinary photos (a child with a dog, a girl with a doughnut, a spiral staircase) are split by a fold line with a bright horizontal streak, mimicking the iPhone Duo's reported inner-screen failure, with the lines "Folding is nothing new to us", "Folding. We know a thing or eight." and "Switch to Galaxy Z Fold8." Samsung also put the creative on mobile billboards in Toronto and Vancouver (MobileSyrup, iPhone in Canada).

Post

Instagram, posted by @samsungcanada (brand account)

Trade pressRead the source: MacRumors

28 Oct 2026/Saudi Arabia/Tech

Arabic-language vertical reel: an open Galaxy Z Fold8 shows an iPhone Duo-style crack (a line down the fold with a bright horizontal streak), which is then revealed to be only a wallpaper. Caption, in our translation: "Far from other people's problems 😉 We've been ahead for 7 years 😁".

Video

Instagram, posted by @samsungsaudi (brand account)

Trade pressRead the source: 9to5Google

20 Oct 2026/Hong Kong/Finance

A 9-second AI-generated clip in which a sports car leaps, flips and lands above a busy Hong Kong street, ending on "No Hoops." The joke, as the brand's social lead told Marketing-Interactive: everyone's Roadster jumps over something, but with Chocolate Finance's spare-cash product there is nothing to jump through: no minimum spend, no tiers, no lock-ins.

Video

YouTube, posted by ChocolateFinanceHK (brand account)

Trade pressRead the source: Marketing-Interactive

18 Oct 2026/Malaysia/Food & drink

The tea-drink brand gives its own takeaway cup the Roadster treatment: the cup starts at the foot of a lit curved ramp, speeds down a road runway, takes off, flies briefly and lands smoothly. The caption keeps it short: "Real life, baby. BEUTEA, Beyond Tea."

Video

Instagram, posted by @beutea.msia (brand account)

Trade pressRead the source: Marketing-Interactive

18 Oct 2026/Global/Travel

The airline posts a photo of one of its jets climbing with rocket-style thrusters firing under the fuselage (labelled AI-modified). Caption: "Oops, admin forgot we can already fly. But ours has toilets."

Post

Instagram, posted by @flynorwegian (brand account)

Trade pressRead the source: Marketing-Interactive

17 Oct 2026/Global/Other

A still of a green Hot Wheels car riding a curved orange track, branded 'Challenge Accepted' and captioned 'We've been doing this since 1968'. The brand claims Tesla's ramp stunt as an old Hot Wheels trick.

Post

Instagram, posted by @hotwheelsofficial (brand account)

Trade pressRead the source: DesignRush

17 Oct 2026/Malaysia/Auto

The used-car platform posts an animated clip of a yellow Carsome-branded hatchback with thrusters trying its own runway take-off ("Eh! Eh! Kereta terbang?"). The Malay caption jokes that the editor is away at a Hot Wheels show so the admin did their best, then admits Carsome has no flying cars yet but plenty of cars for the commute or a weekend drive.

Video

Instagram, posted by @carsomemalaysia (brand account)

Trade pressRead the source: Marketing-Interactive

17 Oct 2026/Global/Tech

Razer moves the stunt to the desk: a white Razer gaming mouse with thrusters underneath lifts off in a cloud of smoke and attempts the same airborne trick. Caption: "Razer Project McFly V2?? 👀"

Video

Instagram, posted by @razer (brand account)

Trade pressRead the source: Marketing-Interactive

17 Oct 2026/Malaysia/Retail

A generated image of a Watsons store on top of a Tesla-style curved ramp, with cars queuing up the ramp and the top ones driving upside down under the store. The Malay caption asks followers whether they would be up for a drive-through like this for Watsons click-and-collect.

Post

Instagram, posted by @watsonsmy (brand account)

Trade pressRead the source: Marketing-Interactive

16 Oct 2026/Global/Beauty

A two-image carousel. The first slide promises to reveal the secret behind the world's first flying car, and the second shows AXE Black cans strapped under the car as its thrusters. The caption calls it the first flying, and the best-smelling, car in the world.

Post

Instagram, posted by @axe (brand account)

Trade pressRead the source: DesignRush

16 Oct 2026/Global/Food & drink

A still image of a Toblerone bar under the question 'Do flying cars stop at duty free?', which plays on the chocolate's place in airport shops. The caption reads 'However you fly, remember to bring one back.'

Post

Instagram, posted by @toblerone (brand account)

Trade pressRead the source: DesignRush

16 Oct 2026/Global/Auto

An archive black-and-white photo of a classic Mini with all four wheels in the air, captioned 'Flying solo since 1959. Nice to have company, @teslamotors.' A rival carmaker uses the moment to point to its own rally heritage.

Post

Instagram, posted by @mini (brand account)

Trade pressRead the source: DesignRush

16 Oct 2026/Global/Auto

Volvo goes the other way: a still of a Volvo SUV standing on a rocky road with the line 'Down to Earth. Since 1927.' The caption says it has kept all four wheels on the ground since 1927, which plays on the brand's safety image.

Post

Instagram, posted by @volvocars (brand account)

Trade pressRead the source: DesignRush

16 Oct 2026/Greece/Food & drink

In place of the Roadster, a flame-grilled patty flips mid-air above a smoking grill, with the line 'Flipping into smokes since 1954'. The caption says flying patties have existed since 1954, so Tesla took its time.

Made by

McCann Greece

Post

Instagram, posted by @burgerking.greece (brand account)

Trade pressRead the source: DesignRush

16 Oct 2026/Czech Republic/Food & drink

A still image of cars climbing a giant curved ramp and driving upside down into an inverted McDonald's drive-thru, topped with 'coming soon i guess'. The Czech caption 'je to na hlavu' means both 'it's crazy' and 'it's on its head', and asks what to call it.

Result

• The post passed 350,000 likes on Instagram. According to DesignRush.

Post

Instagram, posted by @mcdonalds.cz (brand account)

Trade pressRead the source: DesignRush

16 Oct 2026/Taiwan/Retail

LILLABO wooden toy cars queue at a grey BROKGLIM towel bent into the Roadster's curved ramp, with one car already riding it, under the line 'Safe, affordable.' and the set's price. The caption says the cars are safety-tested and suit children, and repeats Tesla's own 'Real life, baby.'

Post

Instagram, posted by @ikea_taiwan (brand account)

Trade pressRead the source: Creative Bloq

16 Oct 2026/Russia/Retail

A five-second Threads clip shows an Ozon-branded delivery van lifting off a dark stage on jets of smoke under blue light beams, echoing the Roadster demo. The caption reads "When the navigator found a route with no traffic jams"; Kommersant describes it as Ozon advertising "jet-powered" delivery.

Post

Threads

Trade pressRead the source: Коммерсантъ

16 Oct 2026/Russia/Retail

A still image of a silver Tesla-style sports car hovering on jets of smoke in front of a Pyaterochka store at night, captioned "Going to Pyaterochka for bread": the rocket supercar used for an ordinary grocery run.

Post

Threads

Trade pressRead the source: Sostav

16 Oct 2026/Russia/Retail

A 15-second round Telegram video shows a sandwich hovering in smoke and red light, like the Roadster on its test stand. The follow-up caption calls it "a sandwich that never falls butter-side down" and asks followers whether they would buy one.

Post

Telegram

Trade pressRead the source: Sostav

15 Oct 2026/Malaysia/Entertainment

The Malaysian radio station shows a red car racing up a tall curved ramp in a city square and taking off on its own thrusters, with on-screen text asking "Malaysia pun dah ada kereta terbang?" (Malaysia has a flying car too?). The caption shrugs off the viral Roadster: the station says it already saw one fly at Dataran.

Video

Instagram, posted by @hotfm976 (brand account)

Trade pressRead the source: Marketing-Interactive

Oct 2026/United States/Fashion

A building-sized pink version of the Super Puff jacket was installed wedged between two buildings at 159 Ludlow Street on New York's Lower East Side.

Made by

Aritzia in-house team

Video

Instagram, posted by @aritzia (brand account)

Trade pressRead the source: B&T

Oct 2026/United Kingdom/Tech

Wear Your Best Life

A handmade miniature city of 12 sets and 8 miniature cars, built by 35 modelmakers in Prague, in which dancing human hands walk the tiny streets and dive into tiny pools to show off the ring.

Made by

Nice+Frank; director Sam Walker

Video

YouTube, posted by ŌURA (brand account)

Trade pressRead the source: Famous Campaigns

10 Sep 2026/Global/Food & drink

A vertical reel shows a KitKat bar presented like a new device on an Apple Store-style display stand, bent along its middle groove, with the caption "Every KitKat already folds down the middle 😉". The frame carries an "AI generated" label.

Video

Instagram, posted by @kitkat (brand account)

Trade pressRead the source: The Marketing Birds

9 Sep 2026/Global/Tech

A vertical reel that opens on the line "new in their hands. iconic in ours." over a hand holding a closed razr flip phone. The caption needles Apple's late arrival to foldables: "Some are just discovering it. We've been making it even better. Just wait for our next move. 👀 #Razr".

Video

Instagram, posted by @motorola (brand account)

Trade pressRead the source: Social Samosa

9 Sep 2026/Global/Tech

Duolingo's owl, whose name is Duo, appears as a giant green behind filling the inner screen of an opened foldable under the headline "This is Duo.", captioned "they named a phone after me and made it bend over 😭". Follow-ups included "iPhone Duo: $1999 / Duo on your iPhone: free" and, quoting Samsung's #Solidarity post, "when an ugly stranger calls you twin 😂😭 No Brand 🙅‍♂️✋".

Post

X

Trade pressRead the source: ContentGrip

9 Sep 2026/United States/Tech

A text-only post from Samsung Mobile US during Apple's keynote: "Let us know when you're done reheating our leftovers 😉", casting the iPhone Duo as a rerun of Samsung's own foldables. It was part of a live thread that also included "So far, so same. #ItsTimeToSwitch" and "I'm so sorry, @DuoLingo. They copied us too #Solidarity".

Post

X

Trade pressRead the source: Social Samosa

9 Sep 2026/Global/Tech

A still headed "Welcome to the DUO club" shows two dual-screen ASUS laptops (the press identifies them as the Zenbook Duo), with the caption "Been a member since 2019. Glad you could join. 🍎": ASUS claims the Duo name first.

Post

Instagram, posted by @asus (brand account)

Trade pressRead the source: The Marketing Birds

9 Sep 2026/Global/Travel

Quoting a rumour account's clip of the foldable, Ryanair wrote "if a phone can bend, then your knees can too", a jab at its own famously tight legroom. It was posted hours before the keynote.

Post

X

Trade pressRead the source: Social Samosa

9 Sep 2026/United States/Food & drink

A photo of an opened foldable phone whose screen shows a single chicken nugget bent along the hinge, captioned "needed to view my nugget this way".

Post

X

Trade pressRead the source: The Marketing Birds

9 Sep 2026/Russia/Retail

An apple cut into two halves laid open side by side under the headline "Яблочная раскладушка" ("apple flip phone"), with the caption "А чего столько шума? У нас давно такая раскладушка есть." ("Why all the fuss? We've had this flip one for ages").

Post

Telegram

Trade pressRead the source: AdIndex

9 Sep 2026/Russia/Travel

A photo of an old white Samsung "Duos" flip phone captioned "слушай купи айфон раскладушку на авиабилет в саратов не хватает" (roughly "hey, buy the iPhone flip phone, there isn't enough for a plane ticket to Saratov"). AdIndex shows a separate Aviasales post on X: "ого крыло боинга можно купить по цене айфона" ("wow, a Boeing wing costs the same as an iPhone").

Post

Telegram

Trade pressRead the source: AdIndex

Aug 2026/United States/Tech

In handmade claymation, the Mac mini shape-shifts into a robot, a rocket, a race car and a bodybuilder, among other forms.

Made by

TBWA\Media Arts Lab with Blinkink and Stoopid Buddy Stoodios

Video

YouTube, posted by Apple (brand account)

Trade pressRead the source: Muse by Clio

Jul 2026/United Kingdom/Auto

50 Years of GTI

A 60-second film that follows the GTI from the 1970s to today and changes its picture look by era, passing through home-movie, 1990s camcorder and disposable-camera footage.

Made by

Bernbach; Academy Films; director Billy Boyd Cape

Video

YouTube, posted by Volkswagen UK (brand account)

Trade pressRead the source: Ads of the World

May 2026/United States/Fashion

A CGI giant Converse sneaker on an ordinary Los Angeles street is covered in graffiti tags and handwritten messages that crowds appear to add to.

Made by

WHY CGI and Mixed Media

Video

TikTok, posted by @why.cgi (production company)

Trade pressRead the source: My Modern Met

May 2026/United States/Fashion

Arizona or Bust

Social clips for Devin Booker’s Sedona-inspired Nike sneaker, styled as found footage from old camcorders, VHS and film cameras, with Booker shooting some of the camcorder footage himself.

Result

• Combined views for the handful of very short clips climbed into the six figures. According to Muse by Clio.

Made by

Wieden+Kennedy New York; director Noah Dillon

Video

Instagram, posted by @mcdonalds (brand account)

Trade pressRead the source: Muse by Clio

2026/United States/Beauty

After a creator posted a video asking for a dry shampoo collab with a reality-TV cast member who had been mocked for her hair, Batiste reached out within a day and launched a paid and organic campaign with her within five days.

Result

• The campaign passed 11 million views on TikTok. According to YPulse.

Trade pressRead the source: YPulse

Dec 2025/United States/Beauty

Quge-tips

To mark a cultural moment for the 100-year-old brand, the agency made a six-foot cotton swab and launched it through a fictional pitchman, Bruce Neptune, in a retro late-night infomercial parody. The limited run was seeded to influencers and brands such as Doritos and Pine-Sol and sold out in under 24 hours.

Result

• The limited run sold out in under 24 hours. According to the agency (Ads of the World).

Made by

3Headed Monster

Trade pressRead the source: Ads of the World

Oct 2025/United States/Food & drink

Crunch So Loud You Can Taste It

Spots for a tavern-style pizza where the crust’s crunch is the star: it gets loud enough to set off a car alarm and drown out a family movie night.

Made by

Schafer Condon Carter; Dreamboat Pictures; directors The Norman Brothers

Video

YouTube, posted by Giordanos Pizza (brand account)

Trade pressRead the source: Ads of the World

Sep 2025/South Korea/Tech

A 91 m x 5.5 m wraparound digital billboard at Seoul Station in which the Galaxy Z Fold7 is shown unfolding like a traditional Korean folding screen (byeongpung), with the Z Flip7 shown alongside minhwa folk-painting imagery and Galaxy AI features.

Video

YouTube, posted by 삼성전자 Samsung Electronics (brand account)

Trade pressRead the source: Hankyung

Aug 2025/United Kingdom/Beauty

CGI video where oversized pink and white lotion bottles fall from the sky onto a Manchester cobblestone street, used to promote a pop-up on King Street starting 22 August.

Video

Instagram, posted by @hadalabotokyo_uki (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

May 2025/United Kingdom/Food & drink

Mini Pearl Adventures

Launched Mini Pearls with a fully GenAI-made miniature world on TikTok and Instagram: giant strawberries towering over tiny pearl citizens, mango-milk rivers, pearl-shaped clouds, and a trip inside one of the pearls.

Made by

VCCP (fAIth and Bernadette)

Trade pressRead the source: MadTech Magazine

Mar 2025/South Korea/Beauty

CGI video placing an oversized Barenbliss cushion compact on a branded inflatable platform on the Han River with the Seoul skyline behind it.

Video

Instagram, posted by @barenbliss (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Feb 2025/United States/Retail

CGI video of a striped Foot Locker airship carrying a giant KD Retro IV sneaker over the San Francisco skyline at rush hour while people on the street look up.

Video

Instagram, posted by @footlocker (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Jan 2025/France/Auto

Out-of-This-World

It plays like a friendly-alien rescue story, until the alien abandons its human helper to stay in the ë-C4, a gag about the car’s comfort.

Made by

BETC Paris; Very Content; Gary Freedman

Video

YouTube, posted by Citroën (brand account)

Trade pressRead the source: Ads of the World

2025/United States/Beauty

Its 2018 'Hey It's Me' TV jingle had become a running joke on TikTok, so CeraVe leaned in: House of Evo remixed the ad's opening monologue and about 50 influencers danced to it while using the moisturizing cream.

Made by

Remix by House of Evo

Trade pressRead the source: Adweek

2025/Germany/Tech

Mit der Cult Mass

After the owl’s staged “death” went viral, Duolingo Germany brought Duo back as the high priest of a cult, in TikTok skits that turned streaks into rituals and followers into worshippers.

Result

• The campaign generated 34.83 million impressions across Germany. According to TikTok for Business.
• The campaign won Greatest TikTok at the TikTok Ad Awards 2025. Source: TikTok for Business.

Trade pressRead the source: TikTok for Business

2025/South Korea/Auto

Night Fishing

A 13-minute branded thriller shot only with the IONIQ 5’s seven built-in cameras, so everything on screen is the car’s own view.

Result

• After release, the project generated about 813 media articles and more than 20,000 organic consumer mentions, with an estimated advertising value of KRW 13.7 billion. According to the agency (Epica Awards).
• The film won Best Editing in the International Short Film category and Bronze in Best Asian Shorts at the Fantasia International Film Festival in Montreal. Source: Epica Awards.

Made by

INNOCEAN Seoul

Trade pressRead the source: Epica Awards

2025/United States/Entertainment

45 Days to Go

CGI Ryder Cup elements layered onto footage from 17 New York locations shot in one day, so the city looks taken over by the tournament, subway car included.

Result

• The film won Gold at the 2026 FOOH.com Awards. Source: adam+gary.
• FOOHBase voted it the Best Branded FOOH. Source: adam+gary.

Made by

adam+gary

Video

Vimeo, posted by adam+gary (production company)

Trade pressRead the source: adam+gary

Nov 2024/United States/Food & drink

CGI clip of a giant Shin Ramyun noodle package slung beneath a low-flying aircraft gliding across the Manhattan skyline, framed as the brand arriving in New York.

Video

Instagram, posted by @nongshim (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Nov 2024/South Korea/Food & drink

CGI video of a huge vending machine stocked with Chilsung Cider built into a building facade in Seoul's Seongsu-dong; green stars are absorbed by its QR code and oversized cans pop out onto the street.

Video

Instagram, posted by @lottechilsung (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Oct 2024/South Korea/Other

CGI video of an oversized Otrivin nasal-spray bottle carried over the Seoul skyline by a helicopter while pedestrians look up; two more helicopters then spray product into the air.

Video

Instagram, posted by @otrivin_korea (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Jun 2024/South Korea/Beauty

A CGI piece set at a busy crosswalk in Seoul’s Seongsu area, where oversized foundation tubes and compact powders appear among pedestrians, promoting a pop-up store event.

Video

Instagram, posted by @thesaem.official (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

May 2024/South Korea/Beauty

CGI video of an oversized New Classic Glaze Lipstick hanging from a bright pink crane above Seoul's Seongsu district, with cosmetic elements orbiting it, tied to the 'FIND YOUTIFUL' message.

Video

Instagram, posted by @jsmbeauty_ (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

May 2024/South Korea/Retail

CGI scene in a grassy park with a skyscraper skyline where oversized brushes, lipsticks and tubes are scattered around a giant toy-capsule machine; a capsule ball opens to reveal a compact, promoting Musinsa's beauty section.

Video

Instagram, posted by @musinsa.official (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

May 2024/South Korea/Beauty

A CGI 'fake out-of-home' piece on the COEX K-POP Square screen in Seoul: the billboard panels slide down and release giant pastel spheres, then a giant cushion compact (lid reading 'FIND YOUTIFUL') emerges and floats in the open space.

Video

Instagram, posted by @jsmbeauty_ (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Mar 2024/South Korea/Food & drink

CGI video of a giant candy-themed Ferris wheel with lollipop-filled gondolas beside the skyscrapers at Seokchon Lake in Seoul, with the Chupa Chups flower logo at its hub.

Made by

WE-AR

Video

Instagram, posted by @chupachupskorea (brand account)

Ad library listing, posted by the brandRead the source: FOOH.com

Mar 2024/United States/Tech

Best in the House

Built a fake 1990s sitcom that never existed, starring Molly Shannon and Tim Meadows, with a Too Many Cooks-style opening montage and theme tune, as a product demo for Samsung TV upscaling. Search coverage (Muse by Clio) describes it as a roughly 4-minute film that starts as grainy footage and is then visibly upscaled.

Made by

Quality Meats

Video

YouTube, posted by Samsung US (brand account)

Trade pressRead the source: shots

Mar 2024/United Kingdom/Food & drink

Mini Eggs Are Back

Built miniature out-of-home billboards that look like full-size ads and filmed them in place, pulling the camera back to reveal how small they are. Tiny ladders, buckets and pasting brushes make it look like miniature billposters are at work.

Made by

VCCP London

Trade pressRead the source: Retail Times

11 Feb 2024/United States/Beauty

Michael CeraVe

After weeks of staged rumours that Michael Cera secretly founded CeraVe, the Super Bowl spot played along with him in over-the-top luxury scenes, then revealed that dermatologists developed the products.

Result

• The campaign won the Social & Influencer Grand Prix at Cannes Lions 2024. Source: Ogilvy.
• The campaign earned 3 Yellow Pencils at the 2024 D&AD Awards. Source: Ogilvy.

Made by

Remix by House of Evo

Video

YouTube, posted by CeraVe (brand account)

Trade pressRead the source: Adweek

Jan 2024/Italy/Tech

A CGI film shows an oversized Galaxy S24 Ultra arriving over Milan slung under two helicopters, then riding through the streets on a trailer and ending on a billboard.

Video

Instagram, posted by @samsungitalia (brand account)

Brand or agency pageRead the source: Samsung Newsroom Italia

2024/South Korea/Retail

The GS25 convenience-store character Pyeonjjogi answers everyday questions in a witty Gen-Alpha speaking style in YouTube Shorts under a 'Pyeon-GPT' format.

Video

YouTube, posted by GS25 l 이리오너라 (brand account)

Trade pressRead the source: iNews24

2024/Denmark/Other

The Danish telecom ran a TikTok account fronted by a life-size yellow mascot costume, based on its 3D animated TV figures, presented as the brand's social media manager and given a personality aimed at Gen Z.

Result

• A paid test campaign on TikTok drove 43 completed purchases in two weeks. According to the agency (Sunrise).

Made by

Sunrise

Brand or agency pageRead the source: Sunrise

2024/South Korea/Finance

To announce its new branch at Incheon Airport, the bank released a CGI short of ATMs tied with red ribbons drifting down on parachutes over the terminal.

Result

• The first viral cut, released without ad copy, drew nearly 400,000 Instagram views in three days on channels such as Vogue Korea. According to New Daily Biz.
• On some Instagram channels, including fashion magazines, it ranked second by views, ahead of celebrity photo-shoot videos. According to New Daily Biz.

Made by

Oricom

Video

YouTube, posted by KB국민은행 (brand account)

Trade pressRead the source: New Daily (뉴데일리 Biz, Brand Brief), 2 Feb 2024

2024/United States/Entertainment

Year to Go

A mixed-reality film for the one-year countdown to the 2025 Ryder Cup that turns Manhattan into a golf course, with a giant golden ball flying over the skyline.

Result

• The film was picked up internationally and featured on Canal+. According to the agency (adam+gary).
• Catherine Zeta-Jones shared scenes from the film with her followers. According to the agency (adam+gary).

Made by

adam+gary

Video

Vimeo, posted by adam+gary (production company)

Trade pressRead the source: adam+gary (production company project page); Prolific North coverage

2024/United States/Beauty

The One Under the Sun

A trailer for a fake streaming rom-com: the matchmaker turns out to be a dermatologist and “the one” is a bottle of moisturiser.

Made by

Remix by House of Evo

Video

YouTube, posted by CeraVe (brand account)

Trade pressRead the source: Adweek

2024/United States/Food & drink

Introducing Mac Scott

To launch its 5-Cheese Mac & Cheese, Domino’s created Mac Scott, a life-size penne mascot with his own personality on TikTok and other social channels. The video is the agency’s case film.

Result

• Domino's gained 10,000 new social followers in one day after launching Mac Scott in October. According to the brand (Digiday).

Made by

Chemistry

Video

Vimeo, posted by Chemistry (agency account)

Trade pressRead the source: Digiday

2024/South Korea/Food & drink

Saerogumi

Zero-sugar soju Saero is fronted by Saerogumi, a nine-tailed fox character who stars in animated story episodes on the brand’s YouTube channel.

Video

YouTube, posted by 롯데칠성 주류 (brand account)

Trade pressRead the source: iNews24

28 Nov 2023/United States/Tech

Feel a New Real

The PlayStation VR2 launch film is shot entirely from the player’s point of view, falling from a spacecraft cockpit through a chain of game worlds.

Made by

adam&eveDDB; MJZ

Trade pressRead the source: Ads of the World

Nov 2023/United States/Tech

Better Choices Make a Better World

Combined live-action miniature sets, 3D modelling and stop-motion to show small everyday green habits adding up. Per a search-result summary of other trade coverage, a giant hand nudges fuzzy stop-motion characters toward sustainable choices with LG home appliances.

Made by

TBWA\Chiat\Day New York; Lobo

Video

YouTube, posted by LG Global (brand account)

Trade pressRead the source: shots

Nov 2023/Global/Tech

Micro Miracles

Tiny everyday scenes, like a video call held in the palm of a hand, 3D-printed at microscopic scale and filmed through an electron microscope to show what semiconductors make possible.

Result

• The film won a Silver in Film Craft at Spikes Asia 2024. Source: Cheil Worldwide.

Made by

BMB and Cheil Worldwide (agencies); CYLNDR; ManvsMachine

Video

Vimeo, posted by ManvsMachine (production company)

Trade pressRead the source: Ads of the World

26 Sep 2023/United States/Fashion

The fruit mascots came back as a cast of TikTok skits set at the brand’s HQ, where a new “chief TikToker” tries to make them go viral, starting with an argument over which trend to join.

Result

• Since launching in September 2023, the 23 TikTok videos amassed over 15.6 million total views. According to the agency (The Shorty Awards).
• The campaign won in the Storytelling category at the 16th Annual Shorty Awards. Source: The Shorty Awards.

Made by

GSD&M

Video

TikTok, posted by @fruitoftheloom (brand account)

Trade pressRead the source: Marketing Dive

Sep 2023/United Kingdom/Fashion

Eton Blue third kit

To launch the Eton Blue third shirt, a giant version of the kit was composited draped over Tower Bridge, presented as a shirt fit to take over the capital.

Made by

The Berry

Video

TikTok, posted by @chelseafc (brand account)

Trade pressRead the source: PRmoment (PR Stunt Watch, 28 Sept 2023); also DesignTaxi

Aug 2023/United Kingdom/Tech

Two-day UK takeover of digital billboards (London Richmond and Canary Wharf, Manchester, Liverpool) with giant 3D phone models: the Fold5 unfolds into a big gaming screen with Raheem Sterling, while the Flip5 stands on its own with Fearne Cotton.

Made by

Iris Worldwide

Trade pressRead the source: Campaign Asia

Jul 2023/United Kingdom/Beauty

Lash Sensational Sky High

CGI clips show a London Tube carriage and a red double-decker bus with giant eyelashes that a wall-mounted Sky High mascara wand brushes as they pass.

Made by

Ian Padgham (Origiful)

Video

TikTok, posted by @maybelline (brand account)

Trade pressRead the source: Cosmetics Business

Jul 2023/India/Food & drink

A short video built around close-up food sounds: dough being kneaded, onion chopped, toppings sprinkled, Pepsi poured into a glass and pizza cut into slices.

Trade pressRead the source: Storyboard18

Jul 2023/France/Beauty

Gabrielle Chanel

A fully CGI film where blooming flowers turn into rippling water and then dancing fabric, each element flowing into the next until the perfume appears.

Made by

Builders Club

Video

Vimeo, posted by Builders Club (production company)

Trade pressRead the source: Ads of the World

Jun 2023/Canada/Other

KitchenAid Canada had cake artist April Julian build realistic cake copies of its appliances (a funfetti stand mixer, a chocolate fridge, a red velvet range) and asked viewers whether each one was real or cake, tying in to the viral 'cake fake' videos that use KitchenAid mixers.

Made by

Zulu Alpha Kilo; cake artist April Julian

Trade pressRead the source: Muse by Clio

Apr 2023/France/Fashion

An 8-second Instagram clip shows giant Bambino handbags with passengers inside rolling through central Paris like little cars; it was 3D-modelled and composited into existing street footage.

Made by

Ian Padgham (Origiful)

Trade pressRead the source: Paper Magazine

Apr 2023/United Kingdom/Fashion

Genuine Since

Released a sun-drenched short with an 80s feel, built around fuzzy camcorder-style footage in oranges and blues, to carry the brand's 'genuine' positioning.

Made by

Director Alasdair McLellan

Trade pressRead the source: shots

Mar 2023/United States/Food & drink

Retrain Your Brain

Two 15-second spots with six-second cut-downs for Good Crunch dried fruit snacks, running on digital and social such as YouTube and Instagram. In one a man who seems to be eating a potato chip is actually crunching Good Crunch, and the crunch of the eating is the focus.

Made by

The Distillery Project

Video

YouTube, posted by Dole Packaged Foods (brand account)

Trade pressRead the source: Ads of the World

Feb 2023/United States/Food & drink

Drive-Thru

The Super Bowl spot turned years of memes about Ben Affleck and his Dunkin’ orders into the premise: Affleck works the drive-thru window himself, and Jennifer Lopez turns up.

Made by

Artists Equity

Video

YouTube, posted by Dunkin' (brand account)

Trade pressRead the source: Adweek

2023/South Korea/Food & drink

CGI video of a giant duck made of beer foam, carrying a Hanmac can on its back, drifting along the Han River near Lotte World Tower to highlight the beer's foam.

Video

YouTube, posted by 한맥 HANMAC (brand account)

Trade pressRead the source: New Daily

2023/United States/Beauty

AriZona Lip Balms by Vacation

Launched beverage-flavoured SPF lip balms with a socially led film and print ads styled like 1990s beauty commercials, treating the balm like a high-end lipstick and casting AriZona founder Don Vultaggio as the lead. The team shot it in the agency basement with thrifted props and period makeup.

Result

• The campaign won gold for Best Small Budget Single at the 2024 Cascadia Creative Awards. Source: Winning Work.
• The campaign drew media attention from Forbes, Elle, AdAge, PopSugar and Trend Hunter. According to the agency (Winning Work).

Made by

Wieden+Kennedy Portland

Trade pressRead the source: Winning Work

Jul 2022/South Korea/Food & drink

Subway made a new ad parodying a viral Korean fisherman meme, casting the actor Park Ji-hwan as the fisherman, to promote the summer limited-run Spicy Shrimp sandwich.

Video

YouTube, posted by 써브웨이 (brand account)

Trade pressRead the source: Dailian

Jul 2022/South Korea/Food & drink

For its fresh makgeolli, Kooksoondang had actor Heo Sung-tae re-perform the viral dance from his SNL Korea sketch and add three new dance moves in a YouTube ad.

Result

• The video passed 3.75 million cumulative views. According to Dailian.

Video

YouTube, posted by 국순당 (brand account)

Trade pressRead the source: Dailian

Jul 2022/South Korea/Beauty

Kundal made a viral video parodying the Everland Amazon Express ride announcement, with the original meme figure himself performing a rapid-fire rap about the brand and its products.

Trade pressRead the source: Dailian

Jun 2022/United States/Retail

The giant smiley sponge mascot stars in much of the brand's TikTok content, with videos that openly joke about being ads and lean on absurdist humor for Gen Z.

Result

• Scrub Daddy has amassed over 1.8 million followers on TikTok. According to YPulse.

Trade pressRead the source: YPulse

Mar 2022/United Kingdom/Retail

Cake or Not Cake?

Short sponsor idents for Channel 4's Great British Bake Off showing ordinary-looking food (an orange, fish and chips, a steak, a pasta dish) with on-screen text asking whether it is cake, so viewers debate each reveal.

Result

• The idents won Gold in the Sponsorship Campaign category at the British Arrows 2023. Source: British Arrows.

Made by

Wieden+Kennedy London

Trade pressRead the source: It's Nice That

12 Mar 2021/United Kingdom/Food & drink

It Starts with You

A one-minute single take where in-camera tricks move from one ingredient to the next: almonds turn into milk, espresso pours from a shot glass into a mug, and the view passes from barista to customer.

Made by

iris London; directors The Queen

Video

YouTube, posted by Starbucks UK (brand account)

Trade pressRead the source: Shots

Jan 2021/United States/Tech

First Steps

An Oculus Quest spot shot entirely through the eyes of a first-time VR player, going from confusion to mastery across several game worlds.

Result

• The film won a D&AD Wood Pencil for Sound Design in 2021. Source: D&AD Awards archive.

Made by

TBWA\Chiat\Day New York; Reset; director Ian Pons Jewell

Video

Vimeo, posted by Ian Pons Jewell (director)

Trade pressRead the source: Shots

2021/United States/Retail

Rewind to Classic Designs

A 41-second faux 90s TV commercial in which a man in a white closet watches a sunglasses-wearing salesman ask 'Is your wardrobe a little boring?', then searches teepublic.com.

Made by

Makeout

Trade pressRead the source: Adweek

Nov 2020/United States/Food & drink

$5 Missing Menu Meal

A viral TikTok claimed a cheap TV could only show an Arby’s menu deal. Arby’s answered with duets, put the clip on its own menu screens and created a meal people could order by saying “I have your TV”.

Result

• Arby's gained more than 200,000 TikTok followers in the two weeks after its first video. According to Marketing Dive.
• Videos with the #Arbys hashtag gained more than 88 million views in two weeks. According to Marketing Dive.

Trade pressRead the source: Marketing Dive

Feb 2020/South Korea/Food & drink

Binggraeus the Mashis

Binggrae handed its official Instagram to a 2D character, the self-styled heir of the Binggrae Kingdom, and turned its best-known products into characters with titles of their own.

Result

• After the character debuted on February 24, 2020, Binggrae's Instagram followers jumped from the 90,000s to 140,000. According to CEO Score Daily.

Video

YouTube, posted by 빙그레(Binggrae) (brand account)

Trade pressRead the source: CEO Score Daily

2020/United Kingdom/Fashion

Adidas made a limited run of hyperrealistic chocolate-ganache sponge cakes shaped like its ZX 2K Boost sneakers as a nod to the 'Everything Is Cake' meme, and gave them away in London.

Trade pressRead the source: Adweek

Nov 2019/Kazakhstan/Tech

TV Shop

Parodied a VHS-era home-shopping show for the Note 10, with deliberate retro glitches, over-the-top acting and heavily sprayed TV hosts, to show the phone's features as tools for playful short videos.

Made by

Cheil Kazakhstan

Trade pressRead the source: Ads of the World

28 Aug 2019/United States/Fashion

See the Game Differently

NFL action seen through the eyes of three players, shot with helmet and back-mounted POV rigs and stitched into what looks like one game, to show lens clarity.

Result

• The campaign garnered over 800 million social impressions, most of them organic. According to the agency (Shorty Awards).
• The campaign won a Gold Honor in Short Form Video at the 12th Annual Shorty Awards. Source: Shorty Awards.

Made by

Stept Studios

Trade pressRead the source: Muse by Clio

Apr 2019/Saudi Arabia/Food & drink

A 45-second ASMR-style film in which an actor separates the fries and drink, sips, then slowly unwraps and bites into the new Crunchy Chicken Fillet. It was recorded in a studio with multiple and binaural microphones and screened in eight Vox cinemas in IMAX / Dolby 7.1.

Made by

J. Walter Thompson KSA

Trade pressRead the source: Arabad Digital

2019/United Kingdom/Tech

UnFolding Piccadilly

For the Galaxy Fold’s UK launch, Cheil made the Piccadilly Lights screen appear to bend and fold like the phone.

Result

• The campaign turned 1.9 million heads in its first two weeks. According to the agency (Cheil UK).
• Searches for the Samsung Galaxy Fold in London rose by 1000%. According to the agency (Cheil UK).

Made by

Cheil UK

Video

Instagram, posted by @cheil_uk (agency account)

Trade pressRead the source: Cheil UK

Nov 2016/South Korea/Food & drink

Taste It With Your Ears

A close-up, binaural-sound spot in which a model opens, snaps and eats a Ritz cracker, so that the packet rustle, crunch and falling crumbs carry the message of crispness. The ad was in Korean and built to be heard on headphones.

Result

• The campaign resulted in a 33% sales increase. According to the agency (NYX Awards).
• The campaign resulted in 6 million views. According to the agency (NYX Awards).

Made by

FCB Seoul

Trade pressRead the source: Ads of the World

Aug 2016/United States/Food & drink

Little Adventures

Four 30-second web spots in which anthropomorphic Tic Tacs, in miniature sets, cage-dive with sharks, ride barrels over a waterfall, jump a car over the Grand Canyon and fly rockets to Mars, under the 'dare to be little' line.

Made by

The Martin Agency

Brand or agency pageRead the source: The Martin Agency

May 2015/United Kingdom/Fashion

A Scottish sunglasses maker whose lenses give the world a Polaroid-like glow made an 80s infomercial parody. It was shot on a mix of digital and analog cameras, including a VHS camera bought online for about $20, with wavy tracking lines added in post.

Video

YouTube, posted by Tens (brand account)

Trade pressRead the source: Adweek

2014/France/Fashion

Métamorphose

A film for the spring/summer collection in which Hermes products change into one another in a continuous chain of handmade, in-camera style transformations, so each object morphs into the next.

Result

• The film won a D&AD Wood Pencil in Crafts for Advertising in 2015. Source: D&AD.

Video

YouTube, posted by Digitas UK (agency account)

Trade pressRead the source: D&AD