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Cinematic food

Food and drink shot like a film trailer: slow, close and loud.

Difficulty
Needs editing skills
Video length
5–10 s
Brand cases
5, 2 with video
Markets
United States, India, Saudi Arabia, South Korea
Sources checked
Nov 2026
Watch the casesBeat by beatMake your version
0.25×
Real caseGiordano’sCrunch So Loud You Can Taste It
Our analysis

What the format is

Macro lenses, slow motion and heightened sound turn a pour, a crunch or a cheese pull into a dramatic moment. The product is the star of a very short film, often with no people in it.

Our analysis

Beat by beat

Timeline8 s
  1. 1Extreme close-up0–1 s
  2. 2The action1–3 s
  3. 3Sound peak3–5 s
  4. 4Hero frame5–8 s
  1. 1. 0–1 s

    Extreme close-up

    Texture first: steam, condensation, crumbs, glaze.

  2. 2. 1–3 s

    The action

    Pour, bite, crack or pull, in slow motion.

  3. 3. 3–5 s

    Sound peak

    The crunch or fizz, pushed forward in the mix.

  4. 4. 5–8 s

    Hero frame

    The whole product in a clean final shot.

Our analysis

Why it works

  • Appetite appeal is immediate and needs no translation.
  • Close textures and crisp sound keep people watching, with the sound on or off.
  • The frames double as stills for ads, menus and packaging, so one shoot feeds several channels.
Sourced: every case links to where we checked it

How brands shot it

5 cases, 2 with the original video. The videos come from the brands’ own accounts or their agencies and play in the platform’s player.

  • Giordano’s

    Crunch So Loud You Can Taste It

    Oct 2025United StatesFood & drink

    Spots for a tavern-style pizza where the crust’s crunch is the star: it gets loud enough to set off a car alarm and drown out a family movie night.

    Made by
    Schafer Condon Carter; Dreamboat Pictures; directors The Norman Brothers
    Video
    YouTube, posted by Giordanos Pizza (brand account)
    Make your version

    Trade pressRead the source: Ads of the World

  • Dole

    Retrain Your Brain

    Mar 2023United StatesFood & drink

    Two 15-second spots with six-second cut-downs for Good Crunch dried fruit snacks, running on digital and social such as YouTube and Instagram. In one a man who seems to be eating a potato chip is actually crunching Good Crunch, and the crunch of the eating is the focus.

    Made by
    The Distillery Project
    Video
    YouTube, posted by Dole Packaged Foods (brand account)
    Make your version

    Trade pressRead the source: Ads of the World

  • No original video yet

    Pizza Hut and Pepsi

    Jul 2023IndiaFood & drink

    A short video built around close-up food sounds: dough being kneaded, onion chopped, toppings sprinkled, Pepsi poured into a glass and pizza cut into slices.

    Make your version

    Trade pressRead the source: Storyboard18

  • No original video yet

    Burger King

    Apr 2019Saudi ArabiaFood & drink

    A 45-second ASMR-style film in which an actor separates the fries and drink, sips, then slowly unwraps and bites into the new Crunchy Chicken Fillet. It was recorded in a studio with multiple and binaural microphones and screened in eight Vox cinemas in IMAX / Dolby 7.1.

    Made by
    J. Walter Thompson KSA
    Make your version

    Trade pressRead the source: Arabad Digital

  • No original video yet

    Ritz

    Taste It With Your Ears33% sales increase

    Nov 2016South KoreaFood & drink

    A close-up, binaural-sound spot in which a model opens, snaps and eats a Ritz cracker, so that the packet rustle, crunch and falling crumbs carry the message of crispness. The ad was in Korean and built to be heard on headphones.

    Result
    Made by
    FCB Seoul
    Make your version

    Trade pressRead the source: Ads of the World

Sourced: every case links to where we checked it

Where it took off

ASMR-style food ads were drawing trade-press coverage by 2016–2017. Ritz’s Taste It With Your Ears spot in Seoul, made by FCB Seoul in November 2016, is one of the most cited.

Ideas for your brief, not real campaigns

Make it yours

  • Food & drink

    Ice drops into an iced americano in slow motion, with the crackle as the only sound.

  • Retail

    A convenience store presents its new snack as a heist-movie trailer.

  • Beauty

    A face cream is plated like a dessert, with a spatula swirl and a drip.

Make your version

Type your product and get a storyboard of this format, with one prompt per beat, ready for a video generator.

Video generators handle this format well

Storyboard

  1. 1. 0–1 s

    Extreme close-up

    Extreme macro close-up of your product: steam, condensation, crumbs or glaze.

  2. 2. 1–3 s

    The action

    Slow-motion action with your product: a pour, a bite, a crack or a pull.

  3. 3. 3–5 s

    Sound peak

    The peak moment in detail, with droplets or crumbs frozen in the air.

  4. 4. 5–8 s

    Hero frame

    A clean final shot of the whole your product on a dark studio table.

The whole video in one prompt

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Copy the prompt and open Higgsfield
The prompt also works in Kling, Veo, Seedance and other video generators.
Before you generate
  • Upload a photo of your real product to the generator (image to video), so the packaging, logo and label stay right.
  • Make a still frame first and animate only the one you like: video costs more.
  • Label the result as AI-generated where the platform asks for it, and say it is CGI if it could pass for a real stunt.
  • This is your own take on the format, not a copy of a brand’s ad. Leave out other brands’ logos, people and music.
Our analysis
How to produce it
A phone with slow motion and a macro attachment gets a passable version. Speed ramps and true high-speed shots need a rig and a food stylist.
Seen a brand use this?
Send us the link. If it checks out, it goes into the library with credit to you.
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