Miniature world
Tiny people live and work around a full-size product.
- Difficulty
- Needs editing skills
- Video length
- 8–15 s
- Brand cases
- 6, 3 with video
- Markets
- United Kingdom, United States, Global
- Sources checked
- Nov 2026
What the format is
The product becomes a landscape for miniature figures: they climb it, clean it, unload it or build a town on it. It can be practical, with model figures and a macro lens, or CGI. The product stays its normal size; the world around it shrinks.
Beat by beat
- 1Product close-up0–1 s
- 2First tiny figure1–3 s
- 3Busy scene3–6 s
- 4Pull back6–8 s
- 1. 0–1 s
Product close-up
Start on the product alone, slightly too close.
- 2. 1–3 s
First tiny figure
One figure walks into frame and the scale snaps into place.
- 3. 3–6 s
Busy scene
Several figures at work, each doing one task tied to a feature.
- 4. 6–8 s
Pull back
Reveal the product in a normal setting, with the tiny crew still at work.
Why it works
- Detail rewards rewatching; viewers pause to see what each figure is doing.
- It turns features into scenes. Tiny workers polishing a screen explains durability without a claim.
- The look is warm and handmade, which softens a hard or technical product.
How brands shot it
6 cases, 3 with the original video. The videos come from the brands’ own accounts or their agencies and play in the platform’s player.
Oura
Wear Your Best LifeA handmade miniature city of 12 sets and 8 miniature cars, built by 35 modelmakers in Prague, in which dancing human hands walk the tiny streets and dive into tiny pools to show off the ring.
- Made by
- Nice+Frank; director Sam Walker
- Video
- YouTube, posted by ŌURA (brand account)
Trade pressRead the source: Famous Campaigns
LG
Better Choices Make a Better WorldCombined live-action miniature sets, 3D modelling and stop-motion to show small everyday green habits adding up. Per a search-result summary of other trade coverage, a giant hand nudges fuzzy stop-motion characters toward sustainable choices with LG home appliances.
- Made by
- TBWA\Chiat\Day New York; Lobo
- Video
- YouTube, posted by LG Global (brand account)
Trade pressRead the source: shots
Samsung
Micro MiraclesSpikes Asia Silver 2024Tiny everyday scenes, like a video call held in the palm of a hand, 3D-printed at microscopic scale and filmed through an electron microscope to show what semiconductors make possible.
- Result
- The film won a Silver in Film Craft at Spikes Asia 2024. Source: Cheil Worldwide.
- Made by
- BMB and Cheil Worldwide (agencies); CYLNDR; ManvsMachine
- Video
- Vimeo, posted by ManvsMachine (production company)
Trade pressRead the source: Ads of the World
No original video yet
Gong cha
Mini Pearl AdventuresLaunched Mini Pearls with a fully GenAI-made miniature world on TikTok and Instagram: giant strawberries towering over tiny pearl citizens, mango-milk rivers, pearl-shaped clouds, and a trip inside one of the pearls.
- Made by
- VCCP (fAIth and Bernadette)
Trade pressRead the source: MadTech Magazine
No original video yet
Cadbury
Mini Eggs Are BackBuilt miniature out-of-home billboards that look like full-size ads and filmed them in place, pulling the camera back to reveal how small they are. Tiny ladders, buckets and pasting brushes make it look like miniature billposters are at work.
- Made by
- VCCP London
Trade pressRead the source: Retail Times
No original video yet
Tic Tac
Little AdventuresFour 30-second web spots in which anthropomorphic Tic Tacs, in miniature sets, cage-dive with sharks, ride barrels over a waterfall, jump a car over the Grand Canyon and fly rockets to Mars, under the 'dare to be little' line.
- Made by
- The Martin Agency
Brand or agency pageRead the source: The Martin Agency
Where it took off
Tilt-shift ads that made real places look like scale models were a visible trend in the late 2000s: Adweek’s roundup lists Toys R Us (2006), Chevrolet (2007), Mazda (2008) and Land Rover (2009). Characters having adventures in miniature sets around a product came later, as in Tic Tac’s Little Adventures (2016).
Make it yours
- Food & drink
A tiny farming crew harvests sesame seeds from the top of a burger bun.
- Tech
Miniature window cleaners abseil down a phone screen.
- Beauty
Tiny skaters use the lid of a cream jar as a rink.
Make your version
Type your product and get a storyboard of this format, with one prompt per beat, ready for a video generator.
Video generators handle this format well
Storyboard
- 1. 0–1 s
Product close-up
Macro close-up of your product alone on a kitchen table, framed slightly too close.
- 2. 1–3 s
First tiny figure
One tiny human figure walks into frame next to your product, and the scale snaps into place.
- 3. 3–6 s
Busy scene
A crew of miniature workers climb, polish and unload your product, each one doing a single task.
- 4. 6–8 s
Pull back
The camera pulls back to show your product at normal size on a kitchen table, with the tiny crew still at work.
The whole video in one prompt
Enter your email to open the full prompt. We’ll also send you the weekly brief; unsubscribe any time.
The prompt also works in Kling, Veo, Seedance and other video generators.
Before you generate
- Upload a photo of your real product to the generator (image to video), so the packaging, logo and label stay right.
- Make a still frame first and animate only the one you like: video costs more.
- Label the result as AI-generated where the platform asks for it, and say it is CGI if it could pass for a real stunt.
- This is your own take on the format, not a copy of a brand’s ad. Leave out other brands’ logos, people and music.
How to produce it
Possible practically with model figures, a macro lens and patience, or fully in CGI. The challenge is lighting the figures and the product as one world.
Seen a brand use this?
Send us the link. If it checks out, it goes into the library with credit to you.
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